Bounce rate google analytics | What is a good bounce rate?

 

Bounce rate googles analytics | What is a good bounce rate?

Post of Contents

• What is a bounce rate and why does it matter?
  • Some causes of high Bounce Rate on your website.
• How Bounce Rate is calculated?
• What is a good bounce rate?
• How to Find Your Bounce Rate in Google Analytics?
• Reduce Bounce Rate in Google Analytics

What is a bounce rate and why does it matter?

Bounce rate google analytics tells what percentage of your visitors visit your blog but leave without going through your content or visiting other pages of your blog (i.e. a visitor visits on a page on your website and leaves immediately without taking any action or visiting any link inside your page).
This rate is shown as a percentage. For an instance, if your site has a bounce rate of 75%, it means that 75 out of every 100 visitors who clicked on to your link and did not visit other pages of your blog or website rather simple left within seconds on visiting the first page of your blog.
If your website generates a higher bounce rate, Google will rank it to lower in search results no matter how you optimize the page for search engines.
If your site has a high bounce rate, you should take proper steps to find the main cause of high bounce rate. Then make try to find the solution to decrease high bounce rate.

Some causes of high Bounce Rate on your website.

The visitor

• closes your site tab immediately after visiting your link.
• closes the web browser after clicking a link of your website.
• visits your blog and immediately clicks the “Back” button on his browser.
• clicks on one of your ads (Sounds good But it causes high bounce rate).
• leaves your website by clicking on one of your external links.

How Bounce Rate is calculated?

In simple words, it is calculated by an equation. Bounce rate formula is as follow:
Bounce rate = Total Number of Visits viewing only one page / Total number of visits on the website
For example, if your site received 1, 00,000 visits in one month, out of which 60,000 bounced after visiting just one page, your bounce rate for that month would be 60,000 divided by 1, 00,000 which equals to 0.60 (or 60%).

What is a good bounce rate?

The lower Bounce rate google analytics on your blog is better.
Things like your business type, country, industry, and the types of devices your visitors are using all impacts matter to your website Bounce rate.
For example, Brafton found that the average bounce rate is 58.18%.

However, their research shows that bounce rates B2B sites had a higher average bounce rate than B2C sites; 61.04 percent versus 54.24 percent, respectively. Hybrid sites which provide both B2C and B2B offerings had the best performance with an average bounce rate of 52.36 percent.

The general Bounce rate google analytics is that:
80%+ is very bad
70 – 80% is poor
50 – 70% is average
30 – 50% is excellent
20% or below is likely a tracking error

How to Find Your Bounce Rate in Google Analytics?

Sign into your Google Analytics account and select the website for which you do like to see the bounce rate.
Now you will see the Audience overview page of your website. you can see the Bounce Rate column.

To view the bounce rate of individual pages, navigate to Behavior » All Pages. In the table, you can see the Bounce Rate column.

Reduce Bounce Rate in Google Analytics

Bounce rate is an important search engine optimization (SEO) parameter as it indicates to Google and other search engines how useful or relevant the users found the content of the website that they have visited.
A high bounce rate can have a negative impact on the search engine optimization of the website.
If you are want to reduce the bounce rate of your website then these are the best practices to be done.
The best user interface (UI): The best user interface can make the user stay on the website for more time with a clean layout.
Fast loading Layout: Website which has a small length of code that loads faster so make your website coding small and lightweight. Even if your website user has 2g, 3g, 4g or Broadband connection the website have to load faster. If the user closes the website within seconds after entering the website because of the very slow loading of your website as a reason for poor internet connection this leads to bounce rate.
Responsive Design of your website: Your website should be responsive so that all type of users from mobile, pc & smart tv will be able to browse the website hassle free. Response website acquires the screen & fit in it whatever device you are using.
Quality content: The quality content will make you drive more traffic based on the content available in the pages of your website.
Link building: Find out which pages have a high bounce rate and what is the average time user spends on those pages. If the users are spending enough time on content, then nothing to worry. You can put outbound links to similar articles or contents on the page so that user will navigate to those pages and bounce rate will be drop.